There are many cases where the product is being returned from the customer because the product was found to be damaged or non-functioning. In normal logistics, the product is supplied to the customer from the manufacturer. But when the customer returns the product back to the manufacturer, then it is known as reverse logistics as the process takes place in the opposite. After that, the product can be remanufactured or refurbished for reselling it. This is a great option because the customer gets the chance to return the product when found to be damaged. This will greatly increase customer satisfaction, and he will trust the company for its customer services.
Problems that customers face after receiving a damaged product
For a certain product, there are more than 1 company in the world. So each and every company must perform well in order to top the chart. But the quality of the product is not the only thing which will satisfy the customer. The main key factor other than the product is customer support. If the customer has any kind of query, then the company must be available to reply to them.
Benefits of using reverse logistics in a company
Many people buy products online, and it gets delivered to them with the help of traditional logistics. But somehow if the product is found to be damaged and non-functioning, then it would be a very bad experience for the customer as he can’t use the product. Many companies would deny that the product was damaged at the time of manufacturing. This will result in a very bad experience, and the customer can do nothing about it. Due to this, the company can lose millions because the customer will not buy anything from that company and the word will spread that the company manufactures damaged products.
By implementing reverse logistics, the company can be more open to the customers by accepting the damaged product and supplying them with a new one. This way the customer will feel that the company is mature and can be trusted. If the customer feels any kind of problem, then the customer care of the company should guide him. The company may lose some money. But by getting reviews from the customer and their experience, the company can make an improvement to the product based on the review of the customers. This way the company can generate more revenue than loss due to reverse logistics. This is why every company are now providing reverse logistics to the customers for ease. By giving the customer a chance to return the damaged product, the company is providing the customer with a very good shopping experience. The customer can easily rely on the company knowing that they will accept the return of the product when found damaged. The customer will then shop more and more from the company; this increases the number of sales. The company can rectify its mistakes and come up with a new product.